About Us
The Financial Industry in Tokyo (FIT) For Charity chooses to make a difference to its community by raising money for local community organisations which serve important but not necessarily well recognised or understood needs, and which might have only limited fund-raising capabilities so that the funds FIT For Charity provides can have an impact. It also aims to make a difference to its community by giving as many people as possible the opportunity to support local community organisations and to encourage greater levels of participation in other charitable events.
FIT For Charity was established in 2005. It is run by like-minded individuals in the financial and related industries in Tokyo to bring the industry together to make a difference in the community in which we live and work. Moreover, FIT For Charity is intended to be a powerful expression of the financial industry’s collective commitment to making a positive contribution to the community, to foster teamwork within firms and to build relationships across the industry.
The inaugural FIT For Charity Run was held on Sunday, September 4, 2005, in Tokyo. About 1,500 participants from the financial industry and related businesses and their families and friends either ran or walked pre-designated 5km and 10km courses around the Imperial Palace in central Tokyo. In all, more than 50 companies were represented. The event was a great success, raising JPY 17 million. Strong interest from all sides has led to rapid expansion of scale and participation levels, allowing contributions to double in 2006 and double again in 2007. 2008 was another successful year with a consistently high level of donations and an increase in not only the participating organisations to the record number of 77 organisations but also in the beneficiary charities to ten, compared to six the previous year. A total of JPY 55 million was donated.
The run has achieved great public awareness and increased recognition within the industry, both foreign and Japanese. The tremendous and continuous success of the FIT For Charity Run events has helped to demonstrate the commitment of companies and individuals in the financial industry to make a difference to the community in which we live and work. We hope for another successful year in 2009.
FIT For Charity Run 2009 Organising Committee*:
FIT Co-chairs:
Citi and UBS Group
Secretariat: eigobar.com and KPMG AZSA & Co.
Event Logistics
Mizuho Securities
- Bank of America Merrill Lynch
- Barclays Group
- Barrier Free
- Bloomberg L.P.
- Deloitte Touche Tohmatsu
- J.P. Morgan
- KPMG AZSA & Co.
- Kreab Gavin Anderson
- Mitsubishi UFJ Merrill Lynch PB
- Mitsubishi UFJ Securities
- Mizuho Securities
- NICHIAI
- Royal Bank of Scotland
- Tokio Marine Capital
Finance
Pricewaterhouse Coopers
- HSBC Group
- PriceWaterhouseCoopers
Sponsorship
BNY Mellon
- Bank of New York Mellon
- Citi
- Deutsche Bank Group
- Fidessa
- KPMG AZSA & Co.
- Mitsubishi UFJ Merrill Lynch PB
- Nikko Asset Management
- Tokio Marine Capital Co., Ltd.
- UBS Group
Communications
Eat creative
- Deutsche Bank Group
- Eat creative
- Freshfields Bruckhaus Deringer
- Kreab Gavin Anderson
- Thomson Reuters Markets
Charities
Barclays Group
- Barclays Group
- Credit Suisse
- Goldman Sachs
- HSBC Group
- KPMG AZSA & Co.
- PricewaterhouseCoopers
- UBS Group
*As of 29 October 2009
The FIT For Charity Run 2009 Organising Committee welcomes volunteers from companies in the financial services and related industries to help organise the event.
For further information, please contact us at webmaster@fitforcharity.org.

